It's more widespread

and so in your face people aren't even clued in to it.
I've had access to industry magazines for years. I used those articles to teach my boys how they were manipulated by Madison Avenue.
Take the Bratz dolls, or Mary Kate & Ashley, or any movie that when it comes out it already is synched to offer a plethora of merchandising. The dolls are the venue to get to the youngest girls, to trick them into a becoming conscious of "fashion". Kids emulate what they see. Then they offer the same type of outfits for those little girls, and now you have generations of sexualized little girls, dressing like they should be standing in some corner at night